John Nominated for Thinkers50 Award Learn More

Few management advisors today can bring to bear the depth and breadth of experience that John Spence will focus on your organization.

In the last decade, John has worked side-by-side on business improvement projects with executives in more than 30 industries including telecommunications, healthcare, financial services, consumer products, manufacturing, NGO’s, associations, banking, hospitality, wireless communications, higher education, state and national government, professional services, high-tech start-ups, entertainment and internet services. To date, John has consulted with more than 300 companies, helping them to uncover key issues and opportunities and implement action plans to address them. When you combine this real-world experience with John’s extensive personal reading and research, you understand why so many executives and organizations turn to him for advice and recommendations.

Strategic Marketing / Branding Analysis

In today’s brutally competitive business environment it is absolutely essential to success that a company and its products be clearly differentiated in ways that add unique value to the customer and allow them to dominate the competition. This is no easy task. It takes a great deal of research, strategy, focus and discipline.

To ensure that their marketing and advertising dollars return the highest possible ROI, many firms have engaged John to do a thorough analysis of their current marketing and assist them in the creation and implementation of a more focused Strategic Marketing Plan.

Depending on the needs of the client, this type of project may include:
  • Internal marketing / advertising analysis
  • Customer surveys
  • Competitive analysis
  • Industry research
  • Organizational S.W.O.T. analysis
  • Competitive positioning study
  • Product life cycle analysis
  • Brand extension / reduction factoring
  • Scenario / contingency planning
  • Executive report with findings and specific recommendations

Organizational Effectiveness Audit

In working with hundreds of companies around the globe, John Spence has discovered that there is a consistent set of key factors that most typically determine the success or failure of an organization. These specific issues are like fulcrums, generating positive or negative results that can dramatically impact the future of the entire enterprise.

Yet most organizations have little idea what these factors are and no clear sense of how they are actually performing in each of the critical areas. Within the framework of a proven methodology that he has implemented successfully in dozens of organizations, John will work closely with your executive team to assess where your company currently stands on a myriad of those key factors, and help them determine specifically what action steps must be undertaken to address and overcome your weaknesses while building on your strengths.

Utilizing powerful internet-based surveying tools, John and his team have developed a series of easy to take, but highly revealing “Organizational Effectiveness Audits” that when used as a facet of one of John’s seminars, often act as a dynamic catalyst for initiating new levels of open and honest dialogue and driving significant change in an organization. These brief surveys focus on the areas of teamwork, leadership, strategy, communications, trust, customer service and employee satisfaction.

Custom tailored & confidential

Every survey is custom tailored to meet the specific needs of the client and is delivered through a proprietary third-party website so that all answers are 100% confidential.

Facilitation of Strategic Planning Retreats

John has acted as a facilitator for numerous strategic planning retreats, assisting organizations in creating focused and realistic plans that can be effectively implemented in the marketplace. Because these types of engagements can vary widely in scope and desired outcome, such a project might include a variety of services.

To discuss your specific retreat needs, please contact our office so that we can determine which of the elements listed might be appropriate for your event.

Strategic Planning Retreats may include one or more of the following:
  • Pre-retreat Internal Effectiveness Audit
  • Review of current strategic plan
  • Competitive analysis and industry research
  • Location and negotiation of off-site retreat facilities
  • Engagement of additional facilitators
  • Executive report – recommendations
  • Follow-up consulting – assistance with implementation

Executive / Executive Team Coaching

John currently serves as a trusted advisor to a number of CEO’s, executive teams and high-ranking state and national politicians. In this capacity, John acts very much in the role of a quiet mentor, studying the situation, asking many questions, doing surveys, research and interviews and then helping the organization by bringing in an unbiased and fresh perspective from the outside. It is always startling how John is able to detect subtle patterns and uncover key issues that were previously unseen in the rush of day-to-day business pressures.

If you are interested in inquiring about John’s services as an executive coach, please contact our office so that we can schedule a private interview between you and John to discuss your specific needs and determine if we are a good match for your organization.


See what people say about John Spence


John is one of the brightest, most energetic people I have ever come across. His enthusiasm when running classes for me has proven to be infectious. The feedback from the participants is always through the roof. John is an expert in effective business strategies with no fluff. He is brutally honest and gets the most out of anyone he interacts with. He also happens to be an outstanding human being of the highest integrity whom I have had the pleasure of knowing for nearly 20 years.

Bill Davidson – Qualcomm

John is in class of speakers second to none. He has the unique ability to deliver simplified yet highly effective solutions to complex business challenges… and always with his signature passion and enthusiasm that I admire. It is never a dull moment in one of John’s seminars and I regularly receive feedback from others who agree. John is a refreshing inspiration to anyone who attends one of his sessions.

Mindy Gillis M.Ed. The Mayo Clinic

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