It is one of my mantras: “Whoever owns the voice of the customer owns the marketplace.” As
June 24, 2024
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December 11, 2023
The Strategic Power of Customer Relationships
The voice of the customer is everything. It should be a primary focus of your strategy. It
May 24, 2022
Extreme Customer Focus
The only sustainable competitive differentiator left to many businesses today is creating a culture of continuous innovation
December 13, 2021
How to Win in a Local Market
A good friend of mine that is starting up a new professional services firm asked me to
February 2, 2021
Two Means to Effective Marketing and Branding
I studied marketing at the University of Florida and owned a marketing and branding firm for several
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