Many business leaders I meet still believe the only way to win is to be dramatically different
August 25, 2025
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December 2, 2024
Advanced Strategies for Market Differentiation
In previous articles, I’ve shared my strategy formula: Effective Strategy = Valued Differentiation × Disciplined Execution To
November 11, 2024
Strategy Is Just a Guess
I have been helping companies build winning strategies for more than three decades. Crafting a strategy can
October 1, 2024
The Same But Different
Many people think you must completely differentiate yourself from your competition to create a winning strategy. Not
June 24, 2024
Unlocking Customer-Centricity: Five Models to Transform Your Business
It is one of my mantras: “Whoever owns the voice of the customer owns the marketplace.” As
December 11, 2023
The Strategic Power of Customer Relationships
The voice of the customer is everything. It should be a primary focus of your strategy. It
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