Essential Business Strategies for Turning Ideas Into Action

Awesomely-SimpleDelivered in John’s approachable and straightforward manner, Awesomely Simple reveals the six key strategies that create a foundation for achieving business excellence: Vivid Vision, Best People, Robust Communication, A Sense of Urgency, Disciplined Execution, and Extreme Customer Focus.

Filled with case studies and clear action items, Awesomely Simple includes easy-to-follow guidelines for implementing the strategies in any organization no matter its mission or size. After concisely breaking down each strategy, John gives specific examples, tips, tools, discussion questions and exercises for how to execute them successfully.

A perfect resource for business leaders, Awesomely Simple will help you turn ideas into positive action and achieve lasting business success.

Read the intro



Whether you lead three people on a sales team or ten thousand people across the globe, one of the fundamental aspects of creating a successful enterprise is giving people the comfort, safety, and confidence of an ennobling and positive vision of its future.
Read Section I


Best People

We live in a knowledge economy. In the world today, very few businesses gain sustainable competitive advantage through proprietary technology, manufacturing might, or specialized logistics. One key to success for every business is to create a strong corporate culture that attracts, grows, and keeps the best people.
Read Section II


Robust Communication

If talent, innovation, and extreme customer focus are the main drivers of success for your company, a fundamental element in making sure your organization runs well is ensuring that you have superb communications across all parts of the organization and to all stakeholders.
Read Section III


Sense Of Urgency

The business world has never moved faster than right now, and we can expect the pressure only to increase. Speed, agility, and proactivity are necessary requirements for survival and success — yet they cannot be pursued at the expense of disciplined execution and consistent quality.
Read Section IV


Disciplined Execution

Truly great companies do not tolerate mediocrity. They set clear, ambitious, yet realistic goals and high standards of performance, and then they hold people 100 percent accountable for meeting those standards and delivering on their commitments.
Read Section V


Extreme Customer Focus

In a world of nearly limitless product options and highly educated consumers with instant access to every bit of data on price, features, and benefits of almost every product, delivering consistently superior customer service is the only differentiator left for creating loyal and engaged customers.
Read Section VI


Resources and Videos

The Awesomely Simple Toolbox is a members only zone with additional resources and exclusive content. Find articles, links and audits. Get notifications on resource updates and view exclusive educational videos. Access is free.
Read Bonus

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