A Promise Is a Promise

Posted On: March 18

Written By Frank Sonnenberg

Do you think before you make a promise to someone? What if you can’t deliver on your word? Does it really matter? The world isn’t going to come to an end, is it? Well, actually, no — but have you considered . . .

Many people are pretty casual about making promises. As a result, promises are frequently made at the drop of a hat with no real intention of keeping them. “Let’s do lunch,” “I’ll call you later,” and “I’ll be there in five minutes” are all examples of throwaway promises that are frequently made but seldom kept. However, this casual attitude can have real consequences. 

When you break a promise, no matter how small it may seem to you, alarm bells aren’t going to go off, but it can damage a relationship or your reputation. Think about it — when someone else breaks a promise to you or gets caught in a lie, doesn’t that make you feel violated or cheated? You can’t help wondering whether you were wrong to ever trust that person. 

Getting away with a lie can also be dangerous because it fools liars into believing they’re invincible and that they have little chance of getting caught. Before you know it, lying can become a habit, forcing liars to spend precious time and energy keeping their stories straight. Once others learn about the lies, some people may forgive, but they surely won’t forget.

Promise to Tell the Whole Truth 

A promise is a promise. 

Some folks apply a rating scale, believing that breaking a big promise is inexcusable, while a small one is acceptable. That’s simply false. While breaking a big promise, such as failing to repay borrowed money, can torpedo a relationship, reneging on a small promise, such as being on time, casts doubt on future behavior.

Remember, trust is built through a series of experiences shared with others. When behavior is consistent, faith in the relationship develops. When promises are broken or people are misled, the bonds of trust are breached.

Broken promises imply that the offenders either didn’t think before making the promises or don’t care that they’ve let you down. They’re also implying that their needs are more important than yours. So be careful about the promises that you make and with whom you make them. 

Never promise the moon. 

If you can’t keep a promise, don’t make it. For example, you may not be able to guarantee someone a five percent investment return, but you can show them your track record and promise them that you’ll work hard on their behalf; you can’t guarantee that you’ll arrive in two hours, but you can promise that you’re going to leave at 10am; you can’t promise anyone sunny weather, but you can promise to hold the umbrella open for them if it rains. 

Some broken promises are excusable. 

If you can’t deliver something on time because of an uncontrollable event, such as a family illness, most people will understand that the lapse was unintentional. On the other hand, breaking a promise intentionally (oversleeping) is different — you’ll have to face the consequences. 

When you distort the truth by exaggerating, spinning the truth, or withholding key facts, you also weaken your credibility for the future.

Half the truth is often a whole lie. 

Lying comes in many forms. Some people exaggerate or “stretch the truth” to make something look more attractive. Others “spin the truth” by presenting “selected” facts that support their position. Withholding key facts is also lying — it’s clearly meant to deceive. When you tell a lie, everything that you say in the future may be treated as suspect. As Friedrich Nietzsche said, “I’m not upset that you lied to me, I’m upset that from now on I can’t believe you.”

When people are dishonest, they send the message that they lied because either they don’t have a strong case or they have something to hide. Once they’re caught in the act, liars will find that others may start requesting everything in writing, may start looking over their shoulder, and may question their motives. Most importantly, after they lie, everything said from that point forward won’t carry the same credibility.

You’re judged by the company you keep.

When people cover for the misdeeds of others, they’re as guilty as those who committed the crimes. If you’re tempted to cover for someone else, first consider whether it’s worthwhile to put your own reputation on the line for anyone who’s undeserving of your good name. 

Your Word Is Your Bond

There was a time when keeping your word held special significance. We took great pride in being of good character. Personal integrity was both expected and valued. That was a time when everyone knew each other’s family, and you wouldn’t do anything that would cast a shadow on your family’s good name. It was a time when integrity was instilled in children at a very early age and was viewed as instrumental in achieving success. The truth is, our world may have changed, but the importance of integrity has not. While we may not know everyone in our own town, the world is still smaller than you think. Create some bad news and you’ll learn this for yourself.

Every time you give your word, you’re putting your honor on the line.

You’re implying that others can place their trust in you because you value integrity and would never let them down. It goes without saying that if you don’t live up to your word, you may end up tarnishing your credibility, damaging your relationships, and defaming your reputation. Most importantly, you’ll be letting yourself down.

But . . . when you operate with complete integrity, what you say will be taken at face value, your intentions will be assumed honorable, and your handshake will be as good as a contract. Most importantly, you can take great pride in the standards that you’ve set for yourself and sleep well at night knowing that your conscience is clear. As for others . . . just when they think they’re fooling the world, they’ll realize that they’re only fooling themselves. A promise is a promise, after all.

This is an excerpt from Follow Your Conscience: Make a Difference in Your Life & in the Lives of Others.
LISTEN UP …  Listen to Your Conscience. That’s Why You Have One is now available as an audiobook. Check it out on AmazonAudible, or iTunes.

Strategy is essential, yet often overcomplicated. Strategy Made Awesomely Simple transforms the complexities of strategic thinking into straightforward, understandable ideas. You will master crafting clear, achievable goals and executing them with precision. Enhance your business with strategies that work. I look forward to guiding you and sharing strategic thinking techniques that will take your business to another level of success.

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Frank Sonnenberg is an award-winning author and a well-known advocate for moral character, personal values, and personal responsibility. He has written 10 books and has been named one of “America’s Top 100 Thought Leaders” and one of “America’s Most Influential Small Business Experts.” Frank has served on several boards and has consulted to some of the largest and most respected companies in the world. 

Additionally, his blog — FrankSonnenbergOnline — has attracted millions of readers on the Internet. It was recently named one of the “Best Self-Improvement and Personal Development Blogs” in the world and continues to be listed among the “Best Inspirational Blogs on the Planet.” 

© 2024 Frank Sonnenberg. All rights reserved. Unauthorized use and/or duplication of this material without express and written permission from FrankSonnenbergOnline.com is strictly prohibited. 

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