I have been helping companies build winning strategies for more than three decades. Crafting ...
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Many people think you must completely differentiate yourself from your competition to create a ...
It is one of my mantras: “Whoever owns the voice of the customer owns ...
The voice of the customer is everything. It should be a primary focus of ...
I have taught strategic thinking and planning in an executive-level course at the Wharton ...
I have been studying and teaching strategy for nearly 20 years and I thought ...