July 27, 2026

Don’t Change Your Strategy Under Pressure

During challenging economic times, it’s natural for leadership teams to feel pressure as customers become more cautious

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October 1, 2024

The Same But Different

Many people think you must completely differentiate yourself from your competition to create a winning strategy. Not

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June 24, 2024

Unlocking Customer-Centricity: Five Models to Transform Your Business

It is one of my mantras: “Whoever owns the voice of the customer owns the marketplace.” As

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December 11, 2023

The Strategic Power of Customer Relationships

The voice of the customer is everything. It should be a primary focus of your strategy. It

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May 24, 2022

Extreme Customer Focus

The only sustainable competitive differentiator left to many businesses today is creating a culture of continuous innovation

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July 29, 2020

My #1 Favorite Business Phrase

After three decades as an executive coach and trainer, there are a few phrases that I find

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